I feel like I become somebody else when I do the pictures. I don't like doing pictures as myself. I like to be made into somebody different.

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

Nothing tastes as good as skinny feels.

I edit things down, and I've got a massive dressing room in the country, and so all the things I'm not going to wear but don't want to get rid of go there. And all the stuff I want to get rid of goes to Oxfam.

Just remember that, ultimately, dressing is always about attitude, feeling comfortable and confidence

When you're shooting you go to references in your mind. You think about how you should stand in these particular clothes, or how you should move. You think about the different characters you're playing, really.

It's often only other people who notice you have a signature style. I don't think I've got one, though other people tell me I do.