I got tired of feeling like Dracula. I wanted to see some daylight, and not just at six o’clock in the morning.

I wanted it to be kind of dreamy and 1920s, when everything is soft-focus.

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

If I'm going dancing, then I wear the highest heels with the shortest dress.

I want to live my life in a way that when I get really old, I look back at my life and say: aaah I lived it, not survived it.

Once I was walking from The Mercer in New York - because otherwise I don't walk anywhere - and this woman paparazzo who was following me fell over a fire hydrant and her whole tooth went through her lip. I leant over her, saying, 'Are you all right?' and she was still taking pictures.

I think fashion in motion is going to happen. I think that's the way things are going, but there are people who will still want to see a picture and to be able to hold it.