You have to be yourself, as models come in all sorts of shapes and sizes. There are girls out there who are more voluptuous and they work better for different sorts of stories.

I feel like I become somebody else when I do the pictures. I don't like doing pictures as myself. I like to be made into somebody different.

It is quite amazing what I didn't feel after a while. I didn't really want to feel things.

Just remember that, ultimately, dressing is always about attitude, feeling comfortable and confidence

Modeling can be a bit brain damaging. Starting my own brand was what I needed to do. I only model if there are such good jobs that you don't want to say no to. All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things.

I'd go on the train to castings, changing from my school uniform on the train. I carried on like that for a few years, getting jobs in bits and pieces.

I was 14 when I started modeling. At the end of that first day my mum said, 'If you want to do this, you're on your own because I'm not traipsing around London ever again like that. It's a nightmare.'