You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company culture and propel you forward.
Kathryn MinshewKeeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
Kathryn MinshewStarting a business isn't for everyone, and it's not what you should do if you aren't sure what else to do. It requires thick skin and the willingness to carry a great deal of stress, sometimes alone. It's more often a life of failure than a life of success, and the majority of successes came after a long road of disappointment, and often shame.
Kathryn MinshewIt's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.
Kathryn MinshewFor almost the first year of The Muse's life, I would do 5 to 8 networking events a week. And I don't necessarily think that's the right path for everyone, but I realized that as an entrepreneur, one of my strengths was finding the right people who could help us. I didn't come into startups with any network.
Kathryn Minshew