Make the right things easy and the wrong things hard to do.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit sex to recognize that a certain amount of sexiness is both pleasurable and natural.

Twitter, for all its good, is a hate amplifier.

The secret to building great products is not creating awesome features, it's to make your users awesome.

Make the right things easy and the wrong things hard to do.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!