In many cases, the more you try to compete, the less competitive you actually are.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

The secret to building great products is not creating awesome features, it's to make your users awesome.

Give users what they actually want, not what they say they want.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit sex to recognize that a certain amount of sexiness is both pleasurable and natural.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.