Just make people better at something they want to be better at.
Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.
In many cases, the more you try to compete, the less competitive you actually are.
Make the right things easy and the wrong things hard to do.
Give users what they actually want, not what they say they want.
Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.