To be creative you actually have to do something.

If you can light the spark of curiosity in a child, they will learn without any further assistance.

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

You can be creative in anything - in math, science, engineering, philosophy - as much as you can in music or in painting or in dance.

I mean, really, whatever you woke up worrying about this morning, get over it. How important in the greater scheme of things can it possibly be? Make your peace and move on.

Children are wonderfully confident in their own imaginations. Most of us lose this confidence as we grow up.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.