Creativity is a process more often than it is an event.

The arts especially address the idea of aesthetic experience. An aesthetic experience is one in which your senses are operating at their peak; when you’re present in the current moment; when you’re resonating with the excitement of this thing that you’re experiencing; when you are fully alive.

Now, I don't mean to say that being wrong is the same thing as being creative. What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity. They have become frightened of being wrong. And we run our companies like this, by the way, we stigmatize mistakes. And we're now running national education systems where mistakes are the worst thing you can make.

You don’t think of Shakespeare being a child, do you? Shakespeare being seven? He was seven at some point. He was in somebody’s English class, wasn’t he? How annoying would that be?

Everyone has huge creative capacities. The challenge is to develop them. A culture of creativity has to involve everybody, not just a select few.

Innovation is applied creativity. By definition, innovation is always about introducing something new, or improved, or both and it is usually assumed to be a positive thing.

One way of opening ourselves up to new opportunities is to make conscious efforts to look differently at our ordinary situations. Doing so allows a person to see the world as one rife with possibility and to take advantage of some of those possibilities if they seem worth pursuing.