In a world where lifelong employment in the same job is a thing of the past, creativity is not a luxury. It is essential for personal security and fulfillment.

Imagination is the primary gift of human consciousness.

I believe this passionately: that we don't grow into creativity, we grow out of it. Or rather, we get educated out if it.

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

Being in your element is not only about aptitude, it's about passion: it is about loving what you do...tapping into your natural energy and your most authentic self.

Children are wonderfully confident in their own imaginations. Most of us lose this confidence as we grow up.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.