Hip-hop and being a pro athlete go hand in hand. When they come together, it's a win, not just for your business brand but also for culture.
Kendrick LamarMusic was just played all around me, and I couldn't run from it. My pops, he never learned to sing, but he'd have his little drink on the side, and he'd put on the best of his hits - gangster rap or oldies - and he'd sing all day on his mic plugged up to the wall set-up. It's a trip. I've just seen that my whole life, so I've always just had a love for music. By the time I was 13, I really just jumped in it. And it's something I took on to have as a hobby.
Kendrick LamarThe times that we are in, it's something that you can only feel in the air. You don't even have to talk about it. You don't need the news or the Internet to watch it. You can walk outside and just feel it.
Kendrick Lamar