The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior.
Kenneth E. BouldingAt the opposite pole from the gift is tribute - that is, a grant made out of fear and under threat. A threat is a statement of the form "you do something that I want or I will do something that you do not want.
Kenneth E. BouldingCanada has no cultural unity, no linguistic unity, no religious unity, no economic unity, no geographic unity. All it has is unity.
Kenneth E. BouldingIf a totally new image is to come into being however, there must be sensitivity to internal messages, the image itself must be sensitive to change, must be unstable, and it must include a value image which places high value on trials, experiments, and the trying of new things.
Kenneth E. Boulding