A second possible approach to general systems theory is through the arrangement of theoretical systems and constructs in a hierarchy of complexity, roughly corresponding to the complexity of the "individuals" of the various empirical fields... leading towards a "system of systems." [...] I suggest below a possible arrangement of "levels" of theoretical discourse...(vi) [...] the "animal" level, characterized by increased mobility, teleological behavior and self-awareness...

The world moves into the future as a result of decisions, not as a result of plans. Plans are significant only insofar as they affect decisions.

Almost every organization... exhibits two faces a smiling face which it turns toward its members and a frowning face which it turns to the world outside.

[Even the mechanism can be endowed with an image. Thus] the thermostat has an image of the outside world in the shape of information regarding its temperature. It has also a value system in the sense of the ideal temperature at which it is set. Its behavior is directed towards the receipt of information which will bring its image and its value systems together.

As long as man was small in numbers and limited in technology, he could realistically regard the earth as an infinite reservoir, an infinite source of inputs and an infinite cesspool for outputs. Today we can no longer make this assumption. Earth has become a space ship, not only in our imagination but also in the hard realities of the social, biological, and physical system in which man is enmeshed.

The tourist business is a trap, it is a tained honey; Man clearly should have stayed in bed, and not invented money.

If a totally new image is to come into being however, there must be sensitivity to internal messages, the image itself must be sensitive to change, must be unstable, and it must include a value image which places high value on trials, experiments, and the trying of new things.