We have audiences that seem to be embracing whether they've heard of the characters or not.
Kevin FeigePeople who know and read comics know that there's a huge diversity amongst the types of stories. Nobody ever goes 'how many more of these movies based on novels are there going to be?!'. People laugh at that question and they go novels, there are all different types of novels. But there are all different types of comic books, they just happen to have drawings on the cover!
Kevin FeigeThe more films we make the more we get to deal with those pre-existing relationships. But when it comes to a movie like Ant-Man or Guardians or certainly Doctor Strange, it's just bringing to life stuff that's already been there in the comics and we finally get a chance to do it on the big screen.
Kevin Feige