We do not want to repeat ourselves [in Doctor Strange] or do what's been done before necessarily, and when you have a track record now you can either do that and keep, this seems to work and let's keep doing this - which some people accuse us of no matter what, because I don't think they pay attention, but really what we do is say, 'Okay, we have a studio that trusts us and let's us do what we want for the most part with the creative.
Kevin FeigeWe have audiences that seem to be embracing whether they've heard of the characters or not.
Kevin Feige