People must be realistic when evaluating their business.
By definition startups usually do not turn a profit.
When I was starting out, being a young entrepreneur was not fashionable. Parents would ask, 'When are you going to get a real job?'
One of the big problems entrepreneurs run into is they get too comfortable.
Reality TV is a totally different animal than the infomercial world.
Ive spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.