Much of outcomes research is a systematic attempt to exploit what is known and make it better.

Find the minimum amount of technology that will maximize your options.

Your greatest job is shedding what you don't have to do.

This is actually a very important principle that science is learning about large systems like evolution and that futurists are learning about anticipating human society: just because a future scenario is plausible doesn't mean we can get there from here.

It is easy to make a dollar but it is hard to make a difference.

Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak.

Managers tend to treat organizations as if they are infinitely plastic. They hire and fire, merge, downsize, terminate programs, add capacities. But there are limits to the shifts that organizations can absorb.