Much of outcomes research is a systematic attempt to exploit what is known and make it better.

Evolution doesn't care about what makes sense; it cares about what works

In 2007, Stanford Business School Advisory committee asserted that self awareness was the most important attribute a leader should develop. The challenge for the modern entrepreneur is to take that path.

Since a relationship involves two members investing in it, its value increases twice as fast as one's investment.

An organization is a set of relationships that are persistent over time.

Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak.

The daily grinding of evolution, as accelerated by technology, churns out more and more complex organisms, with higher rates of energy use, and with increasing specialization. Minds are the ideal way to express complexity, energy density, increasing specialization, expanding diversity -- all in one system. Mindedness is what evolution produces. Mindedness is what technology wants, too.