I actually think being an entrepreneur is a state of mind. If you're going to be an entrepreneur, my thesis is that you have to sacrifice everything for some period in your life to be successful. You have to be myopic and completely focused and unbalanced in every way. Once you've achieved success, you're free to do whatever you like.

Being an employee is a bad outcome. You want to avoid that. Being an employee is never a good outcome. That's just an opinion.

(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.

People say that I can't speak French. C'est pas vraiment placé. I'm getting better every day. I just have to keep practising. That's the truth.

We have to change public perception of ex-convicts. Most Canadians don't realize that when you come out of prison, you're a complete pariah. You can't get a car loan or money from a bank to start a business. So most end up back in prison within 24 months. It's just so wrong. We need to fix this problem.

I never, ever, ever let emotion get in the way of an investment.

I see negotiations as an honest attempt to reach a deal that's great for everyone at the table. But sometimes, for whatever reason, that's impossible. You need to accept that possibility-don't make a deal for the sake of making a deal. If you do, chances are it will fall apart later anyway, with costs and headaches for everyone involved. And once you walk away, don't come back.