All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.