All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.

My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M. to mark our place in the middle of the Preakness infield, where we never saw a horse run.

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'