All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

Motivation, passion, and focus have to come from the top.

Best merchants are the ones who dictate cool, not those who try to predict it!

My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

Any self-respecting entrepreneur has borrowed money from their mother at some point.