Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Kevin PlankOne of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.
Kevin PlankThe sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
Kevin Plank