Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

Where can we take no the product, but the idea?

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.

I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.