Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.