When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

Motivation, passion, and focus have to come from the top.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.