We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.
Kevin RobertsThe Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.
Kevin RobertsCreating Lovemarks is all about the ability to understand consumersโ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.
Kevin Roberts