In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.

Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.

Ideas are the currency of the future.

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

When people know what you want, they will give it to you.

The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.