The best ideas in the world will accomplish nothing if you leave them on paper. Talk about them. Debate, discuss, argue. Put them into action. Then you can change the world.

Make it easy for your customers to talk to you.

Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.

Always give your customer something.

Get your customers involved in your business. Make them your partners and they'll never leave you.

The best ideas in the world will accomplish nothing if you leave them on paper. Talk about them. Debate, discuss, argue. Put them into action. Then you can change the world.

Know what your customers want most and what your company does best. Focus on where those two meet.