On the intimate relationships, I'd say you can be someone who wouldn't normally get attention in traditional media and come onto Instagram and build this massive following.
Kevin SystromInstagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.
Kevin SystromWorking at a startup to make a lot of money was never a thing, and that's why I decided to just finish up school. That was way more important for me.
Kevin SystromObviously, being the CEO, there are a lot of eyes on what you do and what you post and how you post, and I think one of the challenges of Instagram in general is that, as we get bigger, there are just more voices in the room, more eyes on everyone's accounts.
Kevin Systrom