Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.

You can be a couple in London who happen to take pictures of their breakfasts every day - it's called @symmetrybreakfast - and you can gain hundreds of thousands of followers overnight because people are genuinely interested in your unique angle on the world.

The best products in the world have a point of view. The worst products have none.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.

With Instagram, the focus is on the present tense.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life.