Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.

Instagram is a media company. I think we're about visual media.

I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

I think Instagram at its best is where you feel like you're getting the most authentic version of the person on the other side of the camera.

You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.

People interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.

Focusing on one thing and doing it really, really well can get you very far.