The best feature is less features.

You can be a couple in London who happen to take pictures of their breakfasts every day - it's called @symmetrybreakfast - and you can gain hundreds of thousands of followers overnight because people are genuinely interested in your unique angle on the world.

I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at times because it doesn't fit people's stereotypes of a technical founder.

I’m always in awe of people who are artists in their fields – people who understand that simply by taking ideas and translating them into reality, they’ve created value in the world.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

I really value passion for the product above experience.

We just want to build a company that focuses on the love of Instagram.