I really value passion for the product above experience.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

You need to find people that are drawn to the idea that you build, and they end up taking it and making it even better.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.

I don't think you should ever start a business and move in a direction where you can't see it becoming a business.

What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.