I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at times because it doesn't fit people's stereotypes of a technical founder.
Kevin SystromPeople interact with their phones very differently than they do with their PCs and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.
Kevin SystromWhat's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.
Kevin Systrom