I love challenging the notion that, in order to be a tech founder, you have to be holed up in a dark room wearing a T-shirt and baggy jeans.

What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as mass celebrities, but because there's no incentive for traditional media to invest in them as celebrities, they find a home where people can follow them on Instagram.

The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

We're just taking people and shifting them from taking photos anyway to taking them on Instagram.

Having a company that's successful is a wonderful platform to do new things. You don't have to raise money for it; you can take profits from the company and pump them into new business.

Instagram is a media company. I think we're about visual media.

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.