I think now we're seeing the pendulum switch back to this idea where conversations are more important, if not more important than documents.

I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design it in such a way that it can be self contained, that it makes sense if you never hit the front page of it.

I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.

The way I look at my job, I spend a lot of time trying to create the conditions for good design to happen and I don't get an opportunity to do a lot of hands on work.

I think the thing about the Internet is that it has so many characteristics that can be easily construed to be similar or almost identical to print that it can be misleading.

I think there's a huge - there's a huge desire in me to make sense of the world in a way that I think you can trace back to that early disruption, this idea of wanting to compensate for that really kind of traumatic experience and sort of seeing its impact on my immediate and extended family.