Designers from start to finish now in digital media have to think in a much more sort of thoughtful serious and humble way about how design audiences will receive their products.

I think there’s a really selfish part of me that wishes I had the tools that I had today in the context of a designer practicing in the middle part of the 20th century when creating a single expression of an idea was the norm.

Before Gutenberg, there was this really very strong oral storytelling culture where being able to relay stories from person to person was sufficient. And then, with the introduction of printing and mass communication, suddenly somebody had a lot of authority invested in the idea of a single canonical expression of a document or a piece of communication.

I think we are in this era right now where every element in a webpage is rendered to within an inch of its life. I think if it's a button, it looks like a physical button, you know, if it's a mailbox that's meant to signal a messaging functionality then the whole mailbox right down to the rivets on the hypothetical metallic housing is rendered.

I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.

The way I look at my job, I spend a lot of time trying to create the conditions for good design to happen and I don't get an opportunity to do a lot of hands on work.

I think I sort of have a love/hate relationship with a reputation I have for being the designer who works with grids.