You have this really powerful technological infrastructure that can do really tremendous things. At the same time, it's never going to be as flexible as we'd like it to be. Just by nature of web technology.

I think design does evolve in a meaningful sense. I think if you look at design as a part of the continuum of communication, since even before Guttenberg.

I think as technology and expertise makes possible these sort of amazing levels of fidelity to the real world, a lot of people sort of get sort of - what's the word I'm looking for - seduced into that. And after a time, they get tired of it and they become a little bit more interested, I think at a certain level of subtraction and a new level of sophistication.

I think the way design was practiced for most of the 20th century was very declarative. A designer came up with a solution for a project and put it in place and shipped the solution and it landed in a reader or a customer's hands as a brochure. They would see it as a poster, or as a piece of signage. And that was sort of it. That was the end of it. I think Internet technology has really upended that whole equation because in some ways a designer's work is never really done online.

Even though the means of production are more available than ever, I think the true expertise is as rare as ever.

I guess if there was a desert island scenario and I only could take one font with me, I guess it would be Helvetica, though it has it's limitations, I think it's incredibly versatile and gets the job done and I also think it's one of the typefaces that will really survive the test of time beyond the next several decades if not into the next century.

I know that what keeps me interested in my job and in the medium in general that what makes every few months more interesting, or newly interesting every few weeks, is the idea that everything is changing, that the ideas that you think are sacrosanct and unimpeachable suddenly are up for grabs again.