I think there’s a really selfish part of me that wishes I had the tools that I had today in the context of a designer practicing in the middle part of the 20th century when creating a single expression of an idea was the norm.

I think there’s a really selfish part of me that wishes I had the tools that I had today in the context of a designer practicing in the middle part of the 20th century when creating a single expression of an idea was the norm.

The way I look at my job, I spend a lot of time trying to create the conditions for good design to happen and I don't get an opportunity to do a lot of hands on work.

Even though the means of production are more available than ever, I think the true expertise is as rare as ever.

I think now we're seeing the pendulum switch back to this idea where conversations are more important, if not more important than documents.

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design it in such a way that it can be self contained, that it makes sense if you never hit the front page of it.

You have to have a balance and understand that as much as you would like to have absolute control over everything, it's just not realistic.