What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

Legendary service is one of the criteria that sets one company apart from its competitors. It's the mark of a truly authentic company - you just can't fake caring!

What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

Figuring out who you are and being true to yourself is not just important, but it is critical to being authentic.

Opportunity is never lost... it simply moves on to someone else if you don't seize it!

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.