Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.

What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.

Legendary service is one of the criteria that sets one company apart from its competitors. It's the mark of a truly authentic company - you just can't fake caring!

Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.

If you don't value your time, neither will others.

Figuring out who you are and being true to yourself is not just important, but it is critical to being authentic.

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.