Both analog and digital developments have intensified the viral nature of sonic culture.

Audio virology is not a metaphor. It is to be taken literally. It maps real processes of mutation, transmission, contagion and memory within music culture.

Technical devices or processes which receive intensified investment during cold or hot wars spread through societies contagiously once their monopoly by the state has been undermined.

A one-word book does appeal to me.

The acceleration and saturation leads to things becoming outmoded, or out of fashion before they've even happened. That's a pretty complicated situation. Hype becomes autonomous from its object and runs away with itself.

Because we live in a condition of ubiquitous music and media, and near infinite technological memory, it is much easier for local cultures to find an audience that resonates with their music, whether local or globally.

Hyperdub started in 2001 as a web magazine, but we also did a few events in the early days before becoming a label.