The acceleration and saturation leads to things becoming outmoded, or out of fashion before they've even happened. That's a pretty complicated situation. Hype becomes autonomous from its object and runs away with itself.

Hyperdub started in 2001 as a web magazine, but we also did a few events in the early days before becoming a label.

Both analog and digital developments have intensified the viral nature of sonic culture.

Audio virology is not a metaphor. It is to be taken literally. It maps real processes of mutation, transmission, contagion and memory within music culture.

Most music culture these days runs on systems and networks devised to deal with the aftermath of thermonuclear war. Music culture has a habit of using these moods and machines in creative, unintended ways.

There is an uninformed myth circulating just now that makes dubstep way too important in the musical universe - don't believe the hype.

The sound needed a hub to grow, and that hub was Big Apple.