We want to emulate the educated class, even if we don't think of educated people as a class these days.

Language is the primary way we communicate with each other, and we have really strong feelings about what words mean, and about good language and bad. Those things are really based on sort of an agglutination of half-remembered rules from high school or college, and our own personal views on language and the things we grew up saying, the things we grew up being told not to say.

Whenever you try and simplify how people speak, it's just hard to squish them into a simple rule. Language doesn't work that way.

Most people, if they think at all about the dictionary, think of it as this fixed object given to us from on high. It is the thing that legitimizes language and makes language real. You never think that it's actually compiled by living, breathing nerds like me. When you realize that it's compiled by people, it becomes a different thing, a different kind of document.

What makes autocorrect really interesting for a lexicographer is we read in a very weird way. A lot of times we'll catch things that are so clearly autocorrect typos, and you learn to tell the difference between an honest-to-goodness, ham-fisted typo and an autocorrect typo because the latter will not necessarily be a difference of one letter apart on the keyboard, which is usually what typos are, or it won't be the wrong its or the wrong there.

Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.

We want to emulate the educated class, even if we don't think of educated people as a class these days.