If I were to critique myself - step out of KRS objectively and look at him - I would say that KRS has introduced the concept of being hip-hop, not just doing it. The concept of rap as something we do, while hip-hop is something we live. The concept of living a culture. Don't just look at hip-hop as rap music, see it as a culture.

If you're a conscious rap artist and you're worried about Billboard charts, you're gonna have a problem.

Ignorance is a poison and knowledge will nourish.

The single most important lesson I learned is that black people are the cause of black people's demise.

No [other rappers are on my level], none of them. Here, let me put it like this in the sky, there are a million stars, but when the sun appears, you see none of them. I am the sun.

Black people are just constantly immature in their thinking, undisciplined, and we suffer as a people. This is not about race in the sense that black people got to get something better than whites or Latinos or Asians. This is just basically that we keep complaining about what we don't have and what we can't do, and then, when we get in positions to do stuff, we fight amongst ourselves like savages.

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.