Hip is the knowledge and Hop is the movement.

If you're true to the upliftment of people and the unity of people, raising the self-worth of people, then you live within your means. But the problem is that we're looking at the grass on the other side, saying, "That's greener. I want to be in the thug market, but I want to be a conscious rap artist." It doesn't work like that.

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.

Hip is the knowledge and Hop is the movement.

I think that hip-hop should be spelled with a capital "H," and as one word. It's the name of the culture, and it's the name of the identity and consciousness. I think hip-hop is not a product, but a culture. I think rap is a product, but when hip-hop becomes a product, that's slavery, because you're talking about people's souls.

If you're a conscious rap artist and you're worried about Billboard charts, you're gonna have a problem.

No [other rappers are on my level], none of them. Here, let me put it like this in the sky, there are a million stars, but when the sun appears, you see none of them. I am the sun.