What really matters is not how well a character fits a definition, but how strongly he or she resonates. Characters with strong, resonant ideas at their core will have more of an impact on the cultural consciousness than a character who's just an empty collection of attributes.

I don't view Twitter as a promotional tool but as a really, really, really cool cocktail party.

It's fun to take a piece of formula and go someplace else with it and see what happens.

I seem to like playing with form, and the superhero genre has an awful lot of formula to it. It has a lot of formula to it that I don't think it should be limited to.

I'm not building each one character around one metaphor, so much as trying to build a heroic archetype that can be used to express the kind of metaphors that I find in each story.

"Superhero" is a term that's been borrowed in order to say "big and larger than life and loud and active and dumb." And I don't think that's a useful definition. That's more a dismissal.

The Hulk is rage personified, just, "I don't like something. Break it." And that's a great concept for a seven- or eight-year-old.