It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.
Television's not going read stories to you.
Well, a lead is the most important thing about the story.
If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
Some of the most important stories don't lend themselves to television treatment.
So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.