So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.

I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.

So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.

Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.

I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet.