Well, a lead is the most important thing about the story.

I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience.

I know what the structure of the language is.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

If you ask questions that interest you, you'll get answers that interest your audience.

Well, in features, and in writing especially, it's often the style of the writer comes in.

Well, a lead is the most important thing about the story.