I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department.
Kurt LoderWell, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience.
Kurt LoderIf your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
Kurt LoderSo, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.
Kurt Loder