The whole idea of timing tests is a century old, from a scientist who thought speed and ability were tightly correlated, which they are not.

We need to develop people rather than process them.

Our biggest project is actually more in the social sciences, where we are studying mastery - how people get good at things - only we do it from an individuality perspective.

The Age of Average gave us a lot. Take clothing: We've all benefited remarkably from large, medium and small sizes making things affordable and available, but when it really counts - the wedding gown and the pressurized fighter pilot suit - it's bespoke all the way.

That was one of my most surprising discoveries when I dug into the history of average-ism: When you actually get the data, it rarely captures anyone. Which then begs the question, why are we using this as a reference standard for human beings?

We've become so used to the concept as a measuring and sorting tool, that it and its correlates - below-average, above-average - are everyday speech. We don't even question the language, although the challenges we face require a different mindset.

Historically, education has been about batch processing: standardize everything against the average, rank kids, sort them to see who gets more and who really doesn't deserve to be there. The problem, even if you're just being selfish from an economic standpoint, is we're not producing the talent we need.