Therefore the Sage embraces Unity, and is a model for all under Heaven. He is free from self-display, therefore he shines forth; from self-assertion, therefore he is distinguished; from self-glorification, therefore he has merit; from self-exaltation, therefore he rises superior to all. Inasmuch as he does not strive, there is no one in the world who can strive with him.
LaoziIn the highest antiquity, the people did not know that there were rulers. In the next age they loved them and praised them. In the next they feared them; in the next they despised them.
LaoziHe who stands on tiptoe is not steady. He who strides cannot maintain the pace. He who makes a show is not enlightened. He who is self-righteous is not respected. He who boasts achieves nothing. He who brags will not endure. According to followers of the Tao, "These are extra food and unnecessary luggage." They do not bring happiness, therefore followers of the Tao avoid them.
Laozi