The higher the sun ariseth, the less shadow doth he cast; even so the greater is the goodness, the less doth it covet praise; yet cannot avoid its rewards in honors.
LaoziWhen the highest type of people hear Tao (Truth), they diligently practice it. When the average type of people hear Tao, they half believe in it. When the lowest type of people hear Tao, they laugh at it. If they did not laugh, it would not be Tao.
Laozi