Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

If you ask an economist what’s driven economic growth, it’s been major advances in things that mattered - the mechanization of farming, mass manufacturing, things like that. The problem is, our society is not organized around doing that.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

As we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization. Just like Search in 2000.

For me, privacy and security are really important. We think about it in terms of both: You can't have privacy without security.

Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.