We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation. But over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .

You treat people with respect, they tend to return the favor to the company.

How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?

The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.